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Concur (CNQR), the maker of travel and expense-report software, knows that some of its users have been unfaithful. Many have turned to free-and simpler-consumer-oriented sites to book business travel. So the company, based in Redmond, Wash, is taking cues from apps and websites aimed at the mainstream-by buying them. It shelled out $120 million for trip-planning app TripIt in 2011 and, this past November, announced a $150 million fund to invest in similar startups. Concur isnt alone. Other enterprise-software giants are racing to acquire user-friendly software in hopes of keeping customers from turning elsewhere. (One exception? Cisco(CSCO, Fortune 500), which has divested itself of most of its consumer businesses.) Here are some bellwether acquisitions.差旅及缺席软件供应商Concur遇上困难了,它找到不少用户正在转投别处。许多人自由选择了面向个人用户的网站制订差旅计划。这些网站不但免费,而且更容易上手。所以,坐落于华盛顿州雷德蒙德市的Concur痛定思痛,开始并购针对主流人群的应用于和网站,企图向它们自学。
2011年,Concur斥资1.2亿美元并购了行程管理应用程序开发商TripIt。去年11月,Concur又宣告向获取类似于服务的新创企业投资1.5亿美元。
无独有偶,为了觅用户,其它企业软件开发商也都在竞购用户友好关系型软件。【思科(Cisco)是个值得注意,它挤压了绝大部分个人消费者业务。】以下是一些可谓业界风向标的并购交易。
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